As part of the company’s Halloween-themed ‘Scary Fast‘ digital event focusing on Mac devices, Apple revealed three new M3 chipsets aimed at powering creative workflows.
The new generation system on a chip (SoC) includes the M3, M3 Pro, and M3 Max, built using 3-nanometer technology. Each one offers improved performance over the M2 chips, including enhancements to the CPU, GPU, neural engine, and unified memory.
It’s remarkable to see Apple announcing three chips at once. Only earlier this year, Apple launched the M2 Pro and M2 Max chips, making it less than 12 months between upgrades. it Apple described the M3 chips as housing a next-generation GPU for graphical rendering and gaming capabilities.
Alongside the M3 chips, Apple also announced new MacBook Pro laptops and a refreshed 24-inch iMac.
More to come.
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