
Tonies, the company behind the extremely popular Toniebox, has launched the inevitable collection that every toddler parent has been waiting for: Bluey.
The range in Australia includes a $35 Tonieplay game (for the Toniebox 2), a $21.95 Bluey sleeve featuring the whole Heeler family for the Toniebox 2, and a matching $45.95 Listen and Go Bag (compatible with both Toniebox models).
Overseas, there’s also a pack of three Tonies featuring Bluey, Bingo and Muffin, but that’s not coming to Australia until 2027 due to licensing difficulties.
Playing with the Bluey Tonies
My toddler and I have been playing with the Bluey: Play All Day Tonieplay game for the last month, and I’m a big fan. It’s certainly going to be better for kids aged 3+, but I really enjoy how interactive it is, without the pitfalls of introducing screen time before we’re ready.
The game takes kids through eight different episodes, and from what I can gather (without having seen the show, but having read the Baby Race and Magic Xylophone books around 1,000 times), it’s just a faithful retelling of the episode, including original dialogue. But occasionally kids have to press the button or turn the dial to make something happen.
My two-year-old really enjoyed hearing the stories, but hasn’t quite grasped what “press this button repeatedly” entails, which made it a fun family activity with my wife and me trying to explain the concept to her as we listened.

Existing Bluey fans, particularly ones in the correct age group, will absolutely love it. It’s not overly complicated, but it gives them a sense of being included in the activity, and it means they can take their favourite TV show beyond screen time and into an interactive activity, which I love.
For younger children, it really depends on the kid. As I said, my daughter hasn’t seen the show and has only had the books read to her, so this was the first time she’s gotten to hear what Bluey sounds like, which blew her mind. She’s asked to hear it a few more times since, though I think the regular Tonies will be a better fit for this age group when they do eventually hit Australian shores.
What else is included?
As for the other accessories in the range, the sleeve fits the Toniebox 2 really nicely. I like the idea of the Tonieboxes being neutral, plain colours, with the option of character sleeves so the expensive part can stick with the child through multiple interest cycles. It was a little fiddly to put on neatly, but once it was on, it was a perfect fit.

The bag is the most useful item for my family. It holds the Toniebox, a good number of Tonies, and the included headphones, making it a must-have for any long journey or weekend away. We’ve used it a bunch of times now, and I really like how organised everything is without feeling like an effort. The pattern, like that of the sleeve, is fun and understated, clearly showing the Bluey family without ruining the curated aesthetics of a lounge room.
The Bluey Tonie collection is available now in all good retailers across Australia and New Zealand, with the Bluey Tonies coming to Australia early next year. They join the recently launched Pokémon Tonies range, appealing to millennial parents who want to spread the good word of Pikachu to younger generations.
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