Samsung locks in 22 July Galaxy Unpacked for new foldables

Samsung has locked in 22 July in July for its next Galaxy Unpacked event, where it will likely debut a new range of foldable devices.

Set to air at 11 PM AEST via Samsung’s online channels, the company’s event will include the “newest additions to the Galaxy portfolio”.

“Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era,” was the text accompanying Samsung’s newsroom post.

Last week, Samsung teased a new foldable phone form factor on its social channels. Tipped to be a shorter and wider version of the Galaxy Z Fold, it’s a similar shape to Apple’s widely rumoured debut foldable iPhone.

According to several industry reports, Samsung will still launch new conventional versions of its Galaxy Z Fold and Flip phones. Its redesigned foldable reportedly won’t replace any of the brand’s existing phones. Instead, it will be an alternative form factor for those who prefer a shorter phone.

Alongside the July 2026 Galaxy Unpacked announcement, a blog post attributed to Samsung CEO TM Roh detailed the company’s philosophy towards generative AI technology. Samsung has been one of the early adopters of AI, launching the Galaxy AI ecosystem alongside the Galaxy S24 phones in early 2024.

According to Roh, faster and more capable AI, including agentic AI that can take action on behalf of people, is only as good as the technology’s understanding of its users.

“The best intelligence in the world should reach people through their everyday devices,” Roh said. “But what makes it personal is understanding the user and keeping that understanding safe.”

Samsung’s CEO also hinted at integration being the determining factor of which company will come out on top of the AI stakes.

“The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.”

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