Described by the company as a “huge week for the Mac”, Apple is announcing several new devices over the next few days, bolstering its range of computers.
So far, Apple has confirmed the M4 iMac, its latest all-in-one desktop computer. The company also unveiled USB-C versions of the Magic Mouse and Magic Keyboard accessories, sparking plenty of lively discussion over the former’s design.
As teased ahead of time, Apple has more reveals in store spanning its desktops and laptops. Reporting from Bloomberg‘s Marc Gurman suggested that in addition to the iMac, we’ll also see news about the Mac Mini and MacBook Pro in the coming days. Each one is set to run on the latest M4 processor Apple debuted with its latest iPad Pro tablets.
Stay tuned for the full suite of Mac announcements Apple has in store, with more details below.
Every big announcement from Apple’s Mac week
- Magic Mouse sparks lively discussion
- iMac comes with M4 chip, pretty new colours
- What’s expected from Apple’s big Mac week
New Magic Mouse keeps divisive design
Is it a case of two steps forward and one step back? Joining the latest iMac is an updated Magic Mouse that replaces the older Lightning charger with a USB-C port. Except that the charging port is still relegated to the mouse’s underside.
For some folks, it’s not a big deal because you get roughly a month of use from a full battery. So, plenty of time to charge it in between, right? Alas, we’re forgetful creatures, so the risk of getting caught out by a low-battery notification is not zero. Needing to flip the mouse over to charge, rendering it unusable for a time, isn’t ideal.
Available to order now, the Magic Mouse costs $119 in Australia, and is joined by the new USB-C version of the Magic Keyboard which starts at $149.
iMac gets M4 chip, new colours, more high-speed ports
As expected, the Apple iMac now features the company’s latest in-house M4 chip. Other than incremental performance gains, the combined desktop computer and 24-inch display now supports up to four Thunderbolt 4 USB-C ports. That means high-speed data transfers, device charging, and additional external display compatibility.
Another addition to the iMacs is the optional nano-texture screen coating for an extra $300. It’s said to reduce glare and reflections, which might help if your workstation sits next to a window. In Australia, Apple’s M4 iMac starts at $1,999 for the two-port model, and $2,399 for the version with four ports.
What’s expected from Apple’s big Mac week
Apple usually announces its new devices in clusters but this time is different. Apple’s Senior Vice President of Marketing, Greg Joswiak, posted to X about “an exciting week of announcements” relating to the Mac. Instead of dropping a bunch of devices at once and letting the dust settle, Apple is spreading its reveals out over multiple days.
Mac (
— Greg Joswiak (@gregjoz) October 24, 2024) your calendars! We have an exciting week of announcements ahead, starting on Monday morning. Stay tuned… pic.twitter.com/YnoCYkZq6c
Timed to coincide with the launch of the first Apple Intelligence features, the company’s new Macs are set to take advantage of several in-house generative AI technologies. Australia won’t get a native dialect option until December, but it’s still possible to play around with the features using US English.
As previously reported, it’s expected that Apple will reveal new iMac, Mac Mini, and MacBook Pro models running on the faster M4 processor. Stay tuned for the full details from each announcement.
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