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We live in the attention economy. This means that more attention equals higher conversion. Today, business is highly competitive. Moreover, your customer’s attention span is shrinking by the second. So, how can you win customers and push sales higher? A dynamic and engaging attention-grabbing strategy is critical.
Enterprises are empowered to communicate, entertain, and educate customers about their brands most interactively and effectively.
What is digital signage?
Digital signage is a marketing technology that enables you to reach your audience using dynamic digital screens.
It is designed to catch and retain customers’ attention and deliver custom-designed messages in order to create an improved customer experience. This interactive technology gives you an edge over competitors and sets you on course for success on a whole new level.
Regardless of your content type – product research, product display, try-on products, or remote services – digital signage allows you to easily interact with your target audience.
Digital signage software is a sophisticated tool that supports all the latest digital standards including MRSS, HTML5, Weather, HD Videos, Live TV, a massive open-source software development kit, and more.
Business/organizations really need it
Whether you run a store, hospital, events venue, SPA, restaurant, parking lot, gas station, or any other physical business model, you need digital screens to display commercial or info ads and interact better with customers/visitors.
Here are the TOP 5 best digital signage services(review and comparison)
- Kitcast (5/5)
- Yodeсk (4/5)
- Rise Vision (3/5)
- Carousel digital signage (2/5)
- Look signage (1/5)
#1. KITCAST (review)
- Overall service estimate: 5/5
Free trial: 14 days
Price: $26 per month (x5 screens) / $130; $24 Annually (x5 screens) / $ 1425;
Technology: Apple TV, Android TV, FireTV
Official site: kitcast.tv
Short description:
There are very few comparable digital signage software solutions at this level on the market. Kitcast is powered by Apple TV but can also be used on Android (Beta) and Amazon Fire TV devices. In addition, Kitcast offers a simple and intuitive user interface that keeps customers coming.
It allows you to create custom playlists and schedule them across multiple locations with multiple collaborators. It is a full solution provider that is giving both the custom development of your digital signage infrastructure and dedicated project management 24/7.
Getting a Kitcast offers maximum functionality for this type of service. It can be used in various industries regardless of the size of the business or organization.
The product’s uniqueness is that it offers the best user experience and allows you to broadcast any type of content in just a couple of clicks using a Drag & Drop interface.
Therefore, IT specialists, marketers, experienced managers, basically, any person you entrust responsible marketing tasks in the company can work with it without any hassle.
It’s free to try, click here.
Pros:
- Apple TV support – Apple’s secure infrastructure ensures reliability and security
- A powerful and manageable template editor
- Convenient work with widgets
- A database of colorful graphics with fonts, widgets, and stickers for a professional and stylish design
- A single control panel for multiple screens
- Flexible and easy integration
- In-built cloud storage
- Easy-to-use calendar
- A fast task delegation and joint management
- First-class support 24/7
- Work safety and 100% uptime
- State-of-art analytics panel
- Ability to personalize templates and content
Cons: There are always specific user requirements where functionality can be unavailable. But this is, for the most part, a common problem in the digital signage software niche as a whole where the requirements for this type of service are constantly growing. However, Kitcast provides custom solutions on an individual basis.
Technology: You no longer need to manually configure digital screens as Kitcast is perfectly integrated with the most popular iOS management systems like Jamf.
Security: data on AWS centers, 24/7 server monitoring, GDPR compliance, SSL
Description of the most important functions:
Content creation
- Convenient work with photos, videos, documents
- Easy navigation and intuitive interface
- Streaming possibilities
- Beautiful and easy-to-use editor for creating stunning content
Attention-Grabbing
- Connecting social media accounts (you can broadcast from feeds)
- Displaying reviews (TripAdvisor, Yelp, etc.)
- Synchronization with Google calendar
- Weather, news, world clock
Management
- Works fine with multiple devices, whether it’s 1 or 1 thousand screens,
- Easy integration with any platform
- Multiple users, roles support
- Personalization of playlists for each digital sign
- Free cloud storage for files
- Detailed timing of slides
- Sound control
Final verdict: 5/5
Kitcast advertising software holds a considerable share of the digital signage software industry. In this regard, Kitcast is the best product on the market. The company, founded in the USA, has been operating steadily since 2014 and has many customers all around the world.
It provides fast and responsive support, which is essential for a service of this caliber. I would also like to note the stylish design of the templates. Again, this is a distinctive feature of the best digital signage software on the market.
How to get started: You can try Kitcast for free by filling out a simple form on the site and immediately creating slides, filling them with the killer content.
Follow this link to take advantage of the free trial period for working at Kitcast TV.
#2. Yodeck
- Overall service rating: 4/5
Free trial: yes
Price: $ 7.99- $ 12.99 per screen
Technology: Android (Raspberry Pi)
Brief Description: A cloud-based digital signage software platform that has the necessary set of tools to work with. Inside, you can delegate roles and control the broadcast of the desired content on screens.
Pros: The presence of essential functions for this kind of service, customization in certain niches – templates, sufficient security, and management.
Cons: Confusing initial setup. Displays nonsynchronous operation. There is no way to display closed captions for a video, incomplete work with widgets.
#3. Rise Vision
- Overall Service Score: 3/5
Free trial: yes
Price: $ 10.08 per screen
Technology: Raspberry Pi, Android
Brief description: A relatively old player on the market, inferior to more innovative competitors. The functionality is typical for this kind of software. There is a database of templates, the service itself is very pocket-friendly.
Pros: A fair budget option.
Cons: You have to go through a webinar to understand how to use the system to its fullest.
#4. Carousel
- Overall service rating: 2/5
Free trial: No
Price: starting at ten screens – $ 250
Technology: Apple TV, Android, Chrome Enterprise
Brief description: an advanced digital signage software with full functionality. It is a cloud-based solution that is well suited for teams and the interaction of managers in the system to work smoothly on broadcasts.
Pros: Apple TV support
Cons: quite complicated navigation, requires training to work with the system, poorly customizable templates, relatively slow work on updating the content in the system.
#5. Look Signage
- Overall service score: 1/5
Free trial: yes
Price: $13.5 per screen
Technology: Android
Brief description: it allows you to create multi-level scripts without writing code. It is easy to create screensavers, add videos and other content to your playlist.
Pros: quite flexible cloud-based digital signage software and content display customization. It is possible to create a tree of locations and media content.
Cons: the interface may take a long time to load, an incomprehensible scheme for purchasing a license, limited storage space, no schedule function for scheduling content, lack of functions for working with social networks.
How does digital signage software work in real life?
The technology helps display visual advertising and informational messages of various types 24/7: photos, videos, streams, schedules, content from social networks or RSS feeds, restaurant menu, news feeds, floor plans, customer reviews, calendars, time, weather, PowerPoint presentations and more.
Almost any content you need can be connected and quickly adapted to the desired broadcast format.
With Kitcast, for example, you can easily set up a schedule for its release and control the broadcast on many screens with different resolutions. The multiple administrators can manage the processes remotely and analyze the effectiveness of the broadcasts using Kitcast’s analytical functions in a convenient dashboard.
You can try this service for free. Follow this link to visit the official site
It’s straightforward and suits everyone
Moreover, everyone can connect Kitcast digital signage software and use it without special skills in a matter of minutes. Try it for yourself (14-days free trial available)
Everything is customizable using ready-made templates. You can easily schedule the release of the desired content using convenient tools on any number of screens.
What do you need to start using screen technology software?
- A streaming device such as an Apple TV
- Wi-Fi
- The best digital signage software to ensure the smooth broadcast of your content
How to choose the top signage software that works for you?
Having studied many different services and reviews on sites such as Capterra and Techradar and tried the functionality ourselves, we came to a conclusion that each software offers its own set of tools, visual presentation, and content management.
In fact, each business has its own specifics, and each user has its requirements, and if the signage software is not capable of being flexible and convenient, it will not suit you. So Kitcast seemed to us the most complete for businesses of different sizes and needs. It is essentially a jack-of-all-trades in the world of digital signage.
Conclusions and Final Recommendation
Today Kitcast took the 1st place in our rating.
Businesses are leveraging their high corporate culture and a well-thought-out marketing strategy in the digital space.
And if you have not yet implemented digital signage software in your business, you can easily do it now.
The news and editorial staff of the Bay Area News Group had no role in this post’s preparation.
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