Taylor Swift and KPop Demon Hunters top our Alexa questions

Australians can’t get enough of their pop idols, fictional or otherwise, based on what the nation asked Amazon’s Alexa smart assistant the most in 2025.

Perhaps predictably, Taylor Swift was the celebrity Australians peppered Alexa with questions about more than anyone else. Despite that, Swift’s The Life of a Showgirl was the second-most requested album, following Chappell Roan’s 2023 LP, The Rise and Fall of a Midwest Princess.

That’s based on Alexa requests made by Australia and New Zealand users between January and November this year. Of the millions of questions asked of the smart assistant, the data provided by Amazon gives an idea of who and what made an impact in 2025.

Reflecting the overwhelming popularity of Netflix’s KPop Demon Hunters, six songs from the movie made the top 10 music list, led by “Golden”. Meanwhile, Bruno Mars made two appearances, including the top spot with “APT.” alongside ROSÉ.

Proving that all is right in the world, Alexa received the most questions about AFL than its rugby league competitor. My beloved Adelaide Crows were the fifth most asked about Australian sporting team. We’ll conveniently forget about their 2025 finals campaign for now.

Amazon’s list of popular topics and questions is a fun one to sift through. For the most part, there aren’t too many surprises along the way. An exception might be the fact that more Aussies asked questions about the late Steve Irwin than his son, Robert.

Based on the general knowledge questions, we’re also still asking Alexa whether tomatoes are a fruit or a vegetable. I’d hope that Alexa responded with some variation of the adage that knowledge is understanding that tomatoes are a fruit, and that wisdom is knowing that they shouldn’t go in a fruit salad.

Anyways, here’s the full data as shared by Amazon, so you can compare it with what you asked your Echo Dot or any other Alexa-enabled device.

Australia’s most asked Alexa questions 2025

Celebrity

Most asked about overall

1. Taylor Swift
2. Cristiano Ronaldo
3. MrBeast
4. Michael Jackson
5. Lionel Messi
6. Eminem
7. Ariana Grande
8. Queen Elizabeth II
9. Sabrina Carpenter
10. Katy Perry

Most asked musicians

1. Taylor Swift
2. Michael Jackson
3. Eminem
4. Ariana Grande
5. Sabrina Carpenter

Most asked actors

1. Ariana Grande
2. Tom Cruise
3. Dwayne Johnson
4. Nicole Kidman
5. Adam Sandler

Most asked athletes

1. Cristiano Ronaldo
2. Lionel Messi
3. LeBron James
4. Michael Jordan
5. Stephen Curry

“Who is … married to?“

1. 1. Finn Wolfhard
2. 2. Katy Perry
3. 3. Ed Sheeran
4. 4. Eminem
5. 5. Bruno Mars
6. 6. Justin Bieber
7. 7. Taylor Swift
8. 8. Elon Musk
9. 9. Sabrina Carpenter
10. 10. Beyoncé
11. 11. Nicole Kidman

How much is … worth?”

• 1. Elon Musk
• 2. MrBeast
• 3. Taylor Swift
• 4. Cristiano Ronaldo
• 5. Jeff Bezos
• 6. Lionel Messi
• 7. Bill Gates
• 8. Eminem
• 9. LeBron James
• 10. Michael Jordan

“How tall is…”

• 1. Sabrina Carpenter
• 2. Taylor Swift
• 3. Lionel Messi
• 4. Tom Cruise
• 5. Cristiano Ronaldo
• 6. Kevin Hart
• 7. Ariana Grande
• 8. Snoop Dogg
• 9. Dwayne Johnson
• 10. Nicole Kidman

Most asked Australian celebrities

1. Steve Irwin
2. Nicole Kidman
3. Kylie Minogue
4. Chris Hemsworth
5. Robert Irwin
6. The Kid Laroi
7. Keith Urban
8. Hugh Jackman
9. John Farnham
10. Jimmy Barnes

Sport

Most asked about sports

1. AFL
2. Rugby League
3. Basketball
4. Cricket
5. F1

Most asked about Australian sports teams

1. Collingwood Magpies
2. Brisbane Broncos
3. Brisbane Lions
4. Geelong Cats
5. Adelaide Crows
6. Sydney Swans
7. Fremantle Dockers
8. Hawthorn Hawks
9. Carlton Blues
10. Essendon Bombers

Music

Top 10 songs

1. “APT.”, ROSÉ, Bruno Mars
2. “Golden”, HUNTR/X (KPop Demon Hunters)
3. “Soda Pop”, Saja Boys (KPop Demon Hunters)
4. “Your Idol”, Saja Boys (KPop Demon Hunters)
5. “Takedown”, HUNTR/X (KPop Demon Hunters)
6. “How It’s Done”, HUNTR/X (KPop Demon Hunters)
7. “What It Sounds Like”, HUNTR/X (KPop Demon Hunters)
8. “Die With A Smile”, Lady Gaga & Bruno Mars
9. “That’s So True”, Gracie Abrams
10. “Barbie Girl”, Aqua

Top 10 artists

1. Taylor Swift
2. Bruno Mars
3. The Wiggles
4. ROSÉ (KPop Demon Hunters)
5. EJAE (KPop Demon Hunters)
6. HUNTR/X (KPop Demon Hunters)
7. Ed Sheeran
8. Rei Ami (KPop Demon Hunters)
9. Audrey Nuna (KPop Demon Hunters)
10. Eminem

Top five albums

1. The Rise and Fall of a Midwest Princess, Chappell Roan
2. The Life of a Showgirl, Taylor Swift
3. KPop Demon Hunters
4. Folklore, Taylor Swift
5. Reputation, Taylor Swift

Most requested local artists

1. ROSÉ
2. The Kid Laroi
3. Kylie Minogue
4. Hilltop Hoods
5. John Farnham

Top tracks featuring a local artist

1. “APT.” by ROSÉ, Bruno Mars
2. “Dance Monkey” by Tones And I
3. “Stay” by The Kid Laroi and Justin Bieber
4. “Youngblood” by 5 Seconds of Summer
5. “Number One Girl” by ROSÉ

Popular general knowledge questions

• Population sizes: the world, Australia, New Zealand, United States, China, India
• Islamic prayer: “Next Islamic prayer” for Maghrib, Dhuhr, Asr, Fajr, and Isha, and specific prayer timings
• Election information across Australia and New Zealand
• Cooking times for health-conscious food: eggs, chicken, broccoli, sweet potato, salmon
• “How to cook for just yourself?”
• Sleeping help: “how to fall asleep?” and “how to fall asleep fast?”
• King’s birthday date queries
• “Is tomato a fruit or a vegetable?”
• “How to solve a Rubik’s Cube?”

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