After a wait, new Samsung Galaxy S devices are nearly here

Like clockwork, it’s time for one of the first major phone launches of 2026, with Samsung setting the stage for its next Galaxy S handsets.

Scheduled for 26 February Australian time, Samsung’s Galaxy Unpacked in San Francisco will show the company’s latest flagship phones. According to Samsung’s teaser announcement, the new Galaxy S phones are “designed to remove friction from the things you do every day”.

Galaxy AI, Samsung’s set of generative AI-powered features, appears set to be a major part of the upcoming launch event. Last year, Samsung alluded to a strategy of AI helping people use their phones less. It’s a sentiment that’s consistent with the theming of the recently announced Galaxy Unpacked.

Samsung’s teaser video doesn’t give too much away. It depicts the Galaxy AI symbol emerging from a cube, again suggesting the brand’s focus on AI features.

A late February announcement is uncharacteristic for Samsung, which previously confirmed the Galaxy S25 range by the end of January in 2025. Speculation suggests that this is partly due to the company needing to revamp its lineup after reported low sales of the slimline Galaxy S25 Edge.

Regardless of the reasoning, it’s a change in tactics from a company that has previously stuck with a January launch cycle.

When to watch the February 2026 Galaxy Unpacked

The next Samsung Galaxy S devices will be shown during the Galaxy Unpacked stream on 26 February at 5 AM AEDT. Aussies can tune in online, including via Samsung’s YouTube channel.

Along with the livestreamed event, Samsung confirmed that Australians can pre-register ahead of the phone launch to get a $50 voucher towards the new devices.

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