How far will a PC company go to prove they have a robust product? In an age where a cracked screen is common, or as I did once, you spill a hot drink on your keyboard only to find the ‘E’ key does not work any more, we do look for confidence that when we turn our PCs on, they will work.
I was recently a guest of ASUS at the launch of their new business laptop, the ASUS ExpertBook Ultra. This laptop looks and feels like a normal laptop, not a big, thick, unwieldy device.
ASUS went further than I have ever seen a brand demonstrate their products’ credentials and put their money where their mouth is by showing just how tough the high-performance lightweight 14-inch laptop is.
ASUS kicked off proceedings by assembling ten 10kg weights and piling them one by one onto their laptop during a presentation to a few hundred people. Once this 100kg mass was removed, the laptop still continued to work, unaffected by the weight.
Just to prove there was no trickery out in an exhibition area, attendees were invited to remove their shoes and stand on the laptop’s screen and keyboard.
They did take the back off some units so we can stare inside and pretend we know what we are looking at, but one thing that did come to mind was the elaborate cooling system of fans and tubes to ensure the processor operates at maximum performance.
Back to the screen, you can see just how much the screen bends when you support the weight of the whole unit by just a corner of the screen. Again, no damage.
Coffee spills won’t be an issue for ultra users, with bottles of water poured over the keyboard to demonstrate the waterproof membrane that protects it.
The laptop’s casing was not forgotten, as attendees used metal implements to scratch the laptop, while an ASUS attendant simply wiped the case clean. In fairness, there were no sharp knives in sight.
I do have my favourite test, though, which was an 8kg weight supported by the USB socket, illustrating that one of the common failure points in PCs really is tough.
One final touch is that the laptop ships with a protective leather-look pouch. Although soft, it adds a bit of padding and extra scratch protection to keep your PC looking new.
My takeaway is that ASUS has gone to great lengths to test and prove how durable its new high-end laptop is. I think it should have been called the ExpertBook Ultra Tough!
Angus Jones attended an event in Singapore as a guest of ASUS.
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