We’ve all benefitted from the convenience of ordering food from our phones. I can’t recall the last party I attended where someone didn’t order something from Uber Eats. Guzman y Gomez is taking things a step further by launching an Apple CarPlay app, letting you order your usual Mexican dish without looking at your phone.
It claims to be the first fast food CarPlay app of its kind in Australia, available in cars with an infotainment system that pairs with Apple’s ecosystem. With the latest version of the Guzman y Gomez app downloaded on an iPhone and connected via CarPlay, the integration lets you look up the nearest restaurant, place an order, and pay, all from the car’s screen.
The whole process also saves your loyalty points, with the restaurant’s ‘GOMEX’ rewards system now available to store in Apple Wallet. It feels like a convergence of ordering technologies; tapping your car’s screen a few times, rolling up to the drive-thru, and getting your food — phone still in your pocket — sounds pretty neat.
“Our guests are loyal,” said Bryce Maybury, Chief Technology Officer, Guzman y Gomez. “They know their order, they trust the food, and they just want it fast. CarPlay means they can get their GYG fix without even picking up their phone.”
Although there was no word of Android Auto compatibility, here’s hoping it paves the way for broader platform support. Likewise, with Guzman y Gomez kicking down the door, maybe other fast food chains will join in, too?
My car’s a bit old for CarPlay, but I know my brother — who’s a bit of a GYG fiend — will definitely be giving this a spin.
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