Samsung has launched its 2025 Bespoke AI range of home appliances in Australia, including the Jet Ultra, which is said to be the company’s “most powerful” cordless vacuum yet.
Built with up to 400W of suction power, the $1,699 Bespoke AI Jet Ultra also lasts up to 100 minutes on a single charge when used at its base power level.
It’s tricky to compare vacuum power between brands, as each uses a different measurement unit. Some companies use watts, while others use air watts, and some advertise pascals (Pa). Regardless, the Bespoke AI Jet Ultra is a big step up from the 280W model released in 2023.
Driving the power increase is a technology Samsung calls the “HexaJet Motor”. It’s reportedly able to improve airflow and motor efficiency, hence the higher possible wattage.
Samsung also claims the vacuum has an upgraded AI Cleaning Mode 2.0, which automatically adjusts suction power and brush speed depending on the surface. Advertised as being able to detect “six different cleaning environments”, the technology senses the vacuum’s surroundings to more efficiently clean your home.
Alongside the new cordless vacuum are two new fridges from Samsung: the $3,299 615L AI Home Side-by-Side Refrigerator, and the $6,999 809L Bespoke AI Family Hub + French Door Refrigerator.
Both fridges have displays that function as a smart home hub for connected devices. The 615L fridge has a nine-inch screen, while the 809L model has a much larger 32-inch display in addition to an internal camera that can detect 33 different types of food.
It all ties into Samsung’s grand vision of appliance interconnectivity based on AI technology. The company previously launched Samsung Food, a platform that provides recipe recommendations, and a companion subscription service designed to add more personalisation for specific dietary needs.
Each appliance is arriving at Australian retailers in the coming weeks, with more details available via Samsung’s website.
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