Everyday Mobile, the mobile virtual network operator (MVNO) run by the Woolworths Group, will stop supporting some legacy long-expiry prepaid SIM plans still used by customers.
The move impacts plans no longer sold to new customers, including a $170 annual plan and a $75 180-day plan. In a series of emails sent to affected customers, recharges for legacy plans will stop on 2 March.
In a statement to GadgetGuy, a Woolworths spokesperson explained that its telco arm of the business aims to provide “a flexible range of plans to suit different needs and budgets”.
“Just like other providers, we periodically refresh our plan range to offer greater consistency across plans,” the spokesperson said.
Everyday Mobile offers a long-expiry alternative
As an alternative, Everyday Mobile has offered these customers an exclusive plan while their auto-recharge remains active. This plan costs $20 per 30-day recharge, which includes 15GB of data and a 10 per cent discount that can be used once a month in Woolworths stores.
Over 12 months, the new plan roughly works out to be $240, a $70 increase compared to the legacy 365-day plan, and $90 more expensive than the annual equivalent of the 180-day plan. In the email received by affected customers, Everyday Mobile described the change as “a small price adjustment”.
“This recent change offers existing customers a special alternative plan designed to minimise any cost impacts,” the Woolworths spokesperson said. “Customers are also encouraged to consider our other plans, which all offer simple pricing, strong data inclusions and Everyday Rewards benefits.”
Everyday Mobile’s transition offer is cheaper than its standard base plan, which costs $25 per 30-day recharge and includes 22GB of data.
In September 2024, Everyday Mobile increased the prices of its long-expiry plans by as much as $100. Simultaneously, it removed the 10 per cent monthly Woolworths discount previously available with its long-expiry plans. Now, the discount is only included with the telco’s 30-day or monthly SIM plans.
Affected customers can also compare the cheapest SIM plans to find the most cost-effective option.
The post Everyday Mobile stops old long-expiry plans, offers pricier option appeared first on GadgetGuy.
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