Made to ease the load in the kitchen, Samsung is updating its cooking app with more personalised suggestions off the back of a new Samsung Food+ subscription.
After launching last year, six million people have used the Samsung Food app – a rebrand of the Whisk app. It’s one of the brand’s many forays into AI technology, generating meal and recipe suggestions based on the food available in your fridge.
Shown at IFA 2024, Samsung Food+, a subscription priced at $9.99 per month in Australia, integrates health goals, with more targeted meal plans based on your needs. It also adds a technology called “Vision AI”, adding ingredients to the app by taking a photo. Samsung designed the feature to pair with its Bespoke fridges that have screens but no internal cameras.
Samsung Food+ also takes food wastage and sustainability into account. You can manually add the use-by date of ingredients to the app, which will then notify you when to cook food before it goes off.
“Currently, Australians spend up to 20 hours a week on household tasks including building shopping lists and researching recipes,” said Jeremy Senior, Vice President, Consumer Electronics at Samsung Australia. “Unsurprisingly, 9 in 10 Australians have told us they’re interested in kitchen technologies that assist with meal planning and prepping.”
“Samsung Food helps Australians rediscover their passion for cooking by making meal planning and preparation easier, so they can spend less time on life admin and more time on the things they love.”
Samsung Food+ adds to Samsung’s growing connected home appliance range, aimed at automating the busywork of cooking. It could help people like me who enjoy cooking but lack the time to plan anything too fancy.
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