Netflix plans to show AI-generated ads to subscribers on its cheapest tier, according to the streamer’s advertising boss.
According to a report by Media Play News, Amy Reinhard, Netflix’s president of advertising, told advertisers that AI-generated interactive midroll and pause ads would launch in 2026. Netflix is targeting the growing customer base on the Standard with ads tier, reportedly totalling 94 million global subscribers.
Netflix killed its cheapest Basic tier in Australia earlier this year, moving users to the $7.99 ad-supported tier in its place. It means that lots of people are likely to see the new ads next year. It’s not yet known to what extent AI is involved; previous generative AI advertising efforts, like Coca-Cola’s Christmas ad, have drawn criticism for lacking creativity, along with the technology’s ethical baggage.
As Netflix’s 10th anniversary in Australia shows, the streaming platform has a sizable influence. Perhaps its foray into AI-based advertising is just a sign of things to come.
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