Warner Bros Discovery is rebranding its Max streaming platform back to HBO Max. Max only launched in Australia recently, with the rebrand happening globally.
Warner Bros Discovery dropped the HBO branding a couple of years ago, which proved to be a confusing move. Most of the streaming platform’s flagship content stemmed from HBO programming like Game of Thrones and The Last of Us. The Verge‘s Wes Davis even labelled the name change “an all-time bad rebrand”.
Mumbrella published some quotes from Warner Bros Discovery’s press release about the re-rebrand, which included this gem: “[returning the HBO branding] is also a testament to WBD’s willingness to keep boldly iterating its strategy and approach…” In other words, they got it wrong but wouldn’t dare admit it.
Expect to see the HBO Max rebrand take effect during Australia’s winter.
The post HBO backflips on its bizarre Max streaming branding appeared first on GadgetGuy.
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